For centuries there has been an unfair stereotyping of beauty. Whether you blame Hollywood, modeling agencies, or fashion gurus for the discriminatory classification of beauty, truth be told, the damage has already been done.

According to the National Eating Disorders Association, approximately 30 million Americans have suffered from an eating disorder. This statistic roughly involves 20 million females and 10 million males.

Among the complex reasons for eating disorders, a few of them are low self-esteem, feelings of not being good enough, not fulfilling specific criteria of ‘beauty’ defined by society.

World leaders, influencers, people of impact, etc. have taken to social media to mitigate the harmful effects of setting false criteria of beauty and redefine what it means to be beautiful. Let’s take a look.

#BodyPositivity

In 2017, the term ‘Body Positivity’ began exploding with more than 4 million hashtags of #bodypositivity and #bodypositive on Instagram.

This was, in fact, the beginning of people embracing themselves for who they are and appreciating their beauty as is. This campaign has since gained popularity ever since, and many teenagers, youngsters, celebrities, and activists are seen promoting it to tell the entire world that there shouldn’t be a specific criterion for beauty.

Dove’s Campaign For Real Beauty

This article is not sponsored by Dove or any other brand mentioned.

Dove, a widely popular skincare brand, began its Real Beauty campaign and found out that only 4% of women considered themselves as beautiful. The campaign has been one of the most talked-about campaigns in the world and shows just how much of a crooked idea we have of ourselves.

Dove’s campaign has been going on for about ten years with the focus on researching body image. They have created heartwarming social media posts and commercials to encourage people to embrace their natural beauty and let it shine, instead of changing it into society’s definition of beauty. 

Love-For-All-Size Campaigns on Social Media

In 2014, Victoria’s Secret launched a line of lingerie with the caption ‘The Perfect Body.’ This campaign began a series of outcries from women all over the world as it only featured thin women. Since then, various plus-sized campaigns have gained the spotlight and proved that there is no one-size-fits-all strategy in beauty; instead every size is beautiful.

This has started a series of body-positive campaigns; a few of them are:

Love Your Body

This has become more of a movement on social media than just a campaign and spreads the message of embracing your body the way it is. The National Organization for Women had started this campaign and designated October 14th as ‘Love Your Body’ day. The campaign has a host of videos, memes, advertisements, and more on body positivity.

What’s Underneath Campaign

This campaign was started by Style Like U and means to redefine how plus-sized is viewed. Marie Southard Ospina had also taken part in the project and spread the message of embracing individuality, seeing beauty in ourselves and eliminating society’s harsh view of plus-size. 

This campaign is all about telling people that there is so much more than just a person’s size; that there are more important things in life than to objectify people on the basis of their body weight and figure.

The Less IS More campaign. 

Erin Treloar, an eating disorder survivor, created this hashtag that is now the cry of hundreds of people on social media. This hashtag was a part of the petition created by Erin to ask fashion companies to avoid using heavy Photoshop to edit their photos of models to create a body image that is impossible to obtain healthily in real life.

Erin is also the CEO of Raw Beauty Talks, an online community of body-positive people that encourage people to be confident in their bodies.

Conclusion

Social media has been a necessary means of spreading positivity and eliminating the harsh standards of beauty society has been projecting for years. This cruel and discriminatory projection of beauty has caused many to feel ashamed of their bodies, succumb to the hands of eating disorders, and have low self-esteem. But no more. Many campaigns on social media have given people the courage to own their bodies, flaunt their size, and embrace the beauty that they are. Even though we are nowhere near the finish line, we are surely headed in the right direction.